About Me

Amal Kandakji Portrait

I believe every brand has a story — it just needs the right voice to be heard.

From crafting luxury aviation experiences at Jetex, to building global brand presence at Skyways Technics, to leading sustainability-driven transformations at Enviroserve, my career has been about connecting brands to people with clarity, creativity, and strategy.

I started in marketing with a simple conviction: great brands don’t just sell — they inspire, they engage, and they evolve. Over the years, I’ve launched global campaigns, reimagined brand identities, revitalized corporate websites, directed international events, and created digital storytelling that turns complex services into compelling narratives.

Today, as a Strategic Marketing and Communications Leader, I specialize in transforming brands from the inside out. Whether it's rebranding an entire organization, amplifying ESG and sustainability communications, leading cross-border campaigns, or elevating digital engagement, my focus remains the same: to help brands show up with purpose, stand out with impact, and grow with intention.

I’ve built my career across diverse industries — from private aviation to sustainable recycling — but the thread running through it all is the belief that marketing is more than promotion. It's about building trust, creating value, and shaping stories that matter.

If you're ready to turn ideas into influence, and vision into visibility — let’s create something remarkable together.

Core Expertise

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Brand Strategy & Positioning

Crafting authentic brand identities that stand out, connect with audiences, and drive long-term growth.

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Brand Refresh & Corporate Rebranding

Leading end-to-end rebranding projects — from visual identity to messaging — to revitalize brands and align them with evolving market goals.

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Digital Content Creation & Storytelling

Bringing brands to life through engaging content, social media strategy, blog writing, and visual storytelling.

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Integrated Marketing Campaigns

Designing and executing cross-channel campaigns that blend creativity with measurable business impact.

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Sustainability & ESG Communications

Translating complex sustainability initiatives into clear, compelling narratives that build brand trust and ESG credibility.

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Strategic Partnerships

Building meaningful collaborations and alliances that amplify brand reach, credibility, and market influence.

Beyond the Brands


I'm driven by the belief that marketing can shape perceptions and impact.
Whether refining a logo or writing a campaign headline, I think about the people behind the product, the purpose behind the brand, and the legacy we’re building.
Outside of work, you’ll find me exploring new creative trends, traveling to find fresh inspiration, and always searching for the next great story to tell.